One of the challenges facing any copywriter is to come up with the "Big Idea" or the angle that makes a product or service exciting, or at least compelling, to the prospect. It's what legendary copywriter John Carlton calls "The Hook". Now, as I … [Continue reading]
Two Ways For Copywriters To Profit From The “Maven Matrix Manifesto”
In the previous post I discussed the new special report "The Maven Matrix Manifesto" from Rich Schefren and Jay Abraham. I've now finished going through the report and, as with pretty much everything from Rich and Jay, it's well worth reading. As I … [Continue reading]
Marketers And Copywriters – Grab The “Maven Matrix Manifesto”!
Quick post to alert you to a new and very worthwhile special report relevant to marketers and copywriters from Rich Schefren and Jay Abraham. It's called the "Maven Matrix Manifesto" and, in a nutshell, it's about how to position yourself as the … [Continue reading]
Marketing Lessons From Subway And “Jared”
Noticed this item today in the online "Advertising Age"... "Subway keeps trying to get off its diet of Jared, but it just can't quit him. Like him or hate him (love surely isn't an option), the seemingly ubiquitous sandwich-chain spokesman who lost … [Continue reading]
Movies, Stories And Copywriting – Lessons From “There Will Be Blood”
I've mentioned previously that I love movies and recently went to see the new movie "There Will Be Blood". Now, for copywriters and marketers movies and stories can contain many useful lessons. Why? Well because, used properly, stories can be … [Continue reading]