Tomorrow is Good Friday and marks the start of the Easter long weekend holiday. A happy and peaceful Easter to everyone. Easter is one of the big holidays of the year and brings forth a wave of promotions and holiday-themed events second only to … [Continue reading]
Today’s “Terrible Headline Award”
As a copywriter and profits strategist, I am constantly observing advertising and marketing out there in the "real world". I particularly keep an eye out for good headlines. Why? Well, as marketer you will be aware that the whole sales process … [Continue reading]
Marketing With Coupons Or Vouchers – New Twist On An Old Marketing Tactic
Came across the following item in the UK's "Daily Telegraph - "Threshers relaunches viral voucher promotion". Threshers is a UK "Off Licence" (a retailer selling alcohol) and has launched a 40% off coupon, following up a previous successful … [Continue reading]
Copywriters – Amazing FREE Tutorial On Marketing Membership Sites
Over at John Carlton's Blog there are a couple of posts that provide an amazing tutorial for copywriters on marketing membership sites and coaching clubs. In the post titled "Something To Chew On While You Suffer", John put out a request to those … [Continue reading]
Marketers – Which 50% Of Your Advertising Is Wasted?
Of course, the answer to my somewhat provocative headline is "Neither" if you are practicing Direct Response Marketing! The beauty of Direct Response Marketing is that when you test and track your campaigns, you know exactly what's working and hence … [Continue reading]