In recent posts I've been talking about the need to use words carefully. Now it's amazing that when you direct your attention to a topic, all of a sudden all sorts of examples and items related to that topic appear. It's your "Reticular Activating … [Continue reading]
Marketers – Is This One Reason For The Huge Success Of This Company?
I am a huge fan of the UK's biggest supermarket chain Tesco's. Now, I know that it's probably very unfashionable of me, but I have nothing but admiration for the company and it's boss Terry Leahy. It's a giant, accounting for over 30% of all … [Continue reading]
Wordpower Tips For Copywriters
In a previous post I included a video clip from copywriting giant John Carlton. Although this wasn't the main point from the video, something he mentioned is highly relevant to copywriters. That is, the need to have a large vocabulary at your … [Continue reading]
Copywriting, Celebrities And…Curiosity
"Celebrity Beauty Secrets" They can take their pick but what do celebrities really have in their make-up bags? The above was the headline and the "teaser" for an article in today's UK "Daily Telegraph". Now, dear reader, you might wonder why I am so … [Continue reading]
Copywriting Video From John Carlton – “Basics Of A Sales Message”
OK, bit of an experiment today. Having been looking into exactly what the WordPress blogging platform can do, I am pretty impressed. Even for a non-technical person like me, it's easy to add video from places like YouTube. Here's something from … [Continue reading]