A while back I mentioned an interesting report called "The Secrets Of A 10% Conversion Rate" recommended by master copywriter Michel Fortin. I promised a review and (finally!) here it is. This may sound arrogant of me, but sometimes when you get a … [Continue reading]
“Scientific Advertising In The 21st Century” – Part 1
"Nobody should be allowed to have anything to do with advertising until he has read this book (Scientific Advertising) seven times. It changed the course of my life." – David Ogilvy One of the foundation books in the canon of Direct Response … [Continue reading]
Attention Copywriters! Amazing FREE Headline Swipe File!
As far as I'm concerned, a copywriter can never have too many headline swipe files. It's a bit like the old adage that you can never be too rich or too thin! Why are headlines so important? Two reasons, in my opinion... Firstly, as I'm sure I … [Continue reading]
“Happy Mother’s Day” To Mums Everywhere!
Today (Sunday May 11) is "Mother's Day" in North America and Australia (plus a few other places). A big "Thank You" to mothers everywhere for, well, simply being mothers and everything you do! A special "Thank You" and much love to my Mum, of … [Continue reading]
Copywriters – What Are You Really Selling?
Here's another video from copywriter John Carlton, #2 in his "Copywriting Checklist" series. So what are you really selling? … [Continue reading]