We seem to be in one of those phases where "controversy" swirls around the online marketing community. We had top copywriter John Carlton talking about a "Copywriting Crisis" recently. Now copywriting heavyweight Clayton Makepeace has released a … [Continue reading]
Copywriting Video – Right Way To Use Testimonials
Here's video #5 from master copywriter John Carlton in his "Copywriting Checklist" series. This one deals with testimonials (in fact, there are another 2 videos on this topic, and I may include them in a future post). Now, testimonials are one of … [Continue reading]
Coywriting Notes – Defeating Resistance
"Copywriting Notes" is going to be a new regular series of posts (every Friday is the plan) where I talk about some of the issues and challenges that copywriters face on a personal level. I promise this won't be too self indulgent! You know, being … [Continue reading]
Copywriters – Great Insights On The Business Of Being A Freelance Copywriter
One of the things I like most about top copywriter John Carlton is his insights into the reality of life as a freelance copywriter. It gets a bit "Zen" at times but, hey, I'm into that kind of thing! Now, John has recently posted a piece on his … [Continue reading]
New Edition Of “Hypnotic Marketing” Just Launched
Marketer and "Hypnotic Copywriter" Joe Vitale has just launched a new edition of his "Hypnotic Marketing" ebook. I say "ebook" but with all the bonuses and extras he includes, it's more like a full blown program. Now, I have to say, that for a long … [Continue reading]