Legendary copywriter Gary Halbert may have passed on to the great copy shop in the sky, but his influence lives on. John Carlton (Gary's long time business associate and buddy) has a post up titled "The Wit And Wisdom Of My Old Halbert, Part 1". A … [Continue reading]
Copywriting Video – Example Of A Poor Testimonial
Here's another video from copywriter John Carlton's "Copywriting Checklist" series. It's the second of three dealing with testimonials and this one provides an example of what you don't want to see in a testimonial. Long-winded, rambling … [Continue reading]
Copywriting Notes – How Do You Know You’re Good Enough?
Couple of times recently in copywriting discussions I've seen this question come up, that is how do you know when you're good enough to be a copywriter, in particular, to offer your services as a freelancer? Interesting question, because it's not as … [Continue reading]
More Controversy About “That” Tactic
There's been a bit of controversy lately about the marketing tactic of "forced continuity". It's flared up again with a recent promotion by Mike Filsaime of "Butterfly Marketing" fame. Mike is launching a new magazine focused on internet marketing … [Continue reading]
Rare Treat For Copywriters – New Bencivenga Bullet
Copywriting superstar Gary Bencivenga has just released a new edition of his "Marketing Bullets" newsletter. It's all about "The 3 Greatest Copywriting Lessons I Ever Learned". Essential reading for all copywriters and you can get the details at … [Continue reading]