As a copywriter, you can gain some useful insights from popular movies and TV shows to make your copywriting more compelling and effective. There are a number of reasons for this... 1. Firstly, movies and TV shows are in the business of appealing … [Continue reading]
Copywriting Video – More From John Carlton On Testimonials
OK, here's copywriter John Carlton's third (and final) video on testimonials from his "Copywriting Checklist" series. Testimonials are one of those copywriting elements that everyone "knows" about. However, all too often they are not used to best … [Continue reading]
“Father’s Day” – Reflections
Today (Sunday, 15 June) is Father's Day in many countries (including the UK, USA, Canada and many others. Interestingly (to me, anyway!) down here in Australia (and New Zealand) Father's Day is celebrated later in the year on the first Sunday of … [Continue reading]
The Influence of Legendary Copywriter Gary Halbert Lives On
Legendary copywriter Gary Halbert may have passed on to the great copy shop in the sky, but his influence lives on. John Carlton (Gary's long time business associate and buddy) has a post up titled "The Wit And Wisdom Of My Old Halbert, Part 1". A … [Continue reading]
Copywriting Video – Example Of A Poor Testimonial
Here's another video from copywriter John Carlton's "Copywriting Checklist" series. It's the second of three dealing with testimonials and this one provides an example of what you don't want to see in a testimonial. Long-winded, rambling … [Continue reading]