Here's the next in John Carlton's "Copywriting Checklist" series, talking about the need for a "Huge Promise" in your copy. There's an interesting psychological point here. You need to have a big promise but it needs to be believable to your … [Continue reading]
Some Direct Response Marketing Lessons From Big Brands
I know that we in Direct Response Marketing prefer not to talk too much about "branding", but there are a couple of recent news items that I think have some useful lessons. Firstly, Apple Computer recently opened the first proper "Apple Store" in … [Continue reading]
Roundup Of Copywriting News And Events
Quite a few things going on in the world of copywriting at the moment. Firstly, Clayton Makepeace and Tony Flores have released a new report called "The #1 Way To Electrify Your Ads". It's part of the launch campaign for a new copywriting program … [Continue reading]
Copywriting Notes – Fitness Tips For Copywriters
Fitness tips? Yup, fitness tips for copywriters! Health and fitness is obviously important for everyone. That's why it such a huge market segment. But it's particularly important, I think, for copywriters. That's because as a copywriter you are … [Continue reading]
The Importance of Trust In Marketing And Copywriting
Yesterday I talked about the importance of proof elements in copywriting. Something that is closely linked, but a little different, is TRUST. You often see it said that lack of trust is one of the biggest obstacles to making a sale. In online … [Continue reading]