The new copywriting program based on the work and approach of master copywriter Clayton Makepeace has just been released. I say "based on the work of Clayton Makepeace" because it's not actually written by Clayton but by his associate Tony … [Continue reading]
“Scientific Advertising In The 21st Century” – Part 4
Welcome to Part 4 of this series "Scientific Advertising In The 21st Century". "Mail Order Advertising – What It Teaches" is the fourth chapter in the classic book by copywriter Claude Hopkins. And again it goes to the heart of what Hopkins saw as … [Continue reading]
Copywriting Notes – More About Health And Fitness
Last week I talked about some general health and fitness tips for copywriters. This week I'm going to mention a few resources that I've found helpful. One of the biggest health risks for a copywriter, particularly if you work from home, is an … [Continue reading]
Copywriters – You’re Not Selling CDs (Or Whatever…)
A short video from John Carlton's "Copywriting Checklist" series. It's titled "The Nitty-Gritty" and the point it's making is that the features of the product are not what you're selling. It's what the customer will get from the product (the … [Continue reading]
The Genius Of Copywriter John Carlton
I have just finished reading an amazing post by copywriter John Carlton. The genius of the man just left me stunned. Stopped me in my tracks. It was like the scene in the movie "Apocalypse Now" where Kurtz tells of the time when an insight hit him … [Continue reading]