Most copywriting training focuses on what would be called the "craft". How to write effective headlines, bullets and put together a convincing letter. More advanced training goes into the psychology of selling and and crafting an effective strategy … [Continue reading]
How Almost Any Copywriter Can Instantly Double Their Reading Speed
As a copywriter, I read an enormous amount of material. I'm going to take a wild guess and say that's the case for most copywriters (and many business people as well). Now, I have looked into ways to increase the speed at which I read. I've got … [Continue reading]
Blogs For The “Hard Core” Copywriter
Been meaning to mention a couple of excellent copywriting blogs. Warning! These are for serious "Hard Core" copywriters only. The first is Lawrence Bernstein's "Info Marketing Blog". Lawrence is the guy behind "The Ultimate Online Swipe File" … [Continue reading]
Revealed! Secrets Of Copywriting For An Amazing New Market
I've discovered an amazing new market for copywriters. The potential is enormous. No, I'm not trying to muscle in on Harlan Kilstein and the distressed real estate market. I'm talking about the copy on breakfast cereal boxes. Think about it. … [Continue reading]
Copywriting Blogs – Recent Items Of Interest
Quick roundup of recent posts of interest on some of the copywriting blogs I read... Over at the Clayton Makepeace blog, the week started with Clayton laying into a direct mail piece he reckoned was the worst he'd ever seen ("You Only Think You … [Continue reading]