If you've been involved in online marketing for any length of time, you've probably come across certain marketing practices that seem, shall we say, questionable. They don't quite seem or "feel" right to you. I'm talking about things like endless … [Continue reading]
Copywriting Notes – The Importance Of Being Connected
Just a short edition of "Copywriting Notes" this week. I mentioned in a previous post that I've spent a couple of days "Out of the office" with a client. Now, the original intention was to have something of a "mini-seminar". Reviewing an internet … [Continue reading]
The Woes Of Starbucks…And Lessons For Marketers
Apologies for not posting the last couple of days. I've been locked away at a "super secret" session with a client (he'll probably laugh if he reads this!). Anyway, following on from the last post, my fears have been confirmed and my local … [Continue reading]
Someone Didn’t Get The “Reason Why Copywriting” Memo
Here's a couple more current ads from Australian financial institutions that provide illustrations of bad and not-so-bad copywriting. Let me say, I don't pick on financial institutions out of spite or some sort of grudge. It's just that they seem … [Continue reading]
“The Dark Knight”, The Social Mood And Copywriting
The new Batman movie, "The Dark Knight" is a massive hit and looks like it could challenge "Titanic" as the biggest grossing movie of all time. I went to see it yesterday and loved it. Best film I've seen all year. To paraphrase one reviewer "It's … [Continue reading]