If you're a copywriter or have any experience of direct response marketing, then I'm pretty sure you're familiar with the important concept of "Message-to-market-match". That is to say, when advertising you choose an avenue that will reach your … [Continue reading]
A Simple, But Very Powerful, Copywriting Formula…
...when you know the secret to using it effectively, that is. "Mass Control" marketer Frank Kern is on the loose again! He's about to launch some sort of membership programme, from what I can gather. In the lead up to that he has a new video which … [Continue reading]
Copywriting Video – About Bullets
Here's #12 in ace copywriter John Carlton's "Copywriting Checklist" video series. It's all about "bullets". It doesn't go into how to write them (there's not enough time in the video and there are plenty of good resources out there that cover the … [Continue reading]
Copywriting Notes – Dealing With The Blahs…
...and distractions. OK, I confess, this hasn't been a terribly productive week. Yes, I've been unwell and I don't do "unwell" well (Editor's Note: Maybe that last sentence isn't the best...). However, that stuff happens and as a copywriter you … [Continue reading]
“Scientific Advertising In The 21st Century” – Part 8 “Tell Your Full Story”
Welcome to the next part in my series "Scientific Advertising In The 21st Century". In chapter 8 of his classic book, Claude Hopkins deals with what might be described as the "long copy" versus "short copy" issue. His conclusion… "There is no … [Continue reading]