Here's a couple more current ads from Australian financial institutions that provide illustrations of bad and not-so-bad copywriting. Let me say, I don't pick on financial institutions out of spite or some sort of grudge. It's just that they seem … [Continue reading]
“The Dark Knight”, The Social Mood And Copywriting
The new Batman movie, "The Dark Knight" is a massive hit and looks like it could challenge "Titanic" as the biggest grossing movie of all time. I went to see it yesterday and loved it. Best film I've seen all year. To paraphrase one reviewer "It's … [Continue reading]
Copywriting Video – More About The “Nitty Gritty”
Here's another video from the "Copywriting Checklist" series from John Carlton. Gee, the last one I posted was a month ago! This is a follow up to that previous video. It's titled "Nitty-Gritty: Discussion". In it John hammers home the point that … [Continue reading]
Copywriting Notes – Dealing With Procrastination
Copywriters obviously aren't the only people who struggle with the demon of procrastination. But, as I said in a previous post about dealing with "resistance" it's something that anyone involved in a creative endeavour seems to struggle … [Continue reading]
Quick “Public Service” Announcement For Copywriters…
Ace copywriter John Carlton is about to withdraw all of his current copywriting programs from the market ahead of launching new versions ("Say Bye-Bye To The 'Bag Of Tricks'"). It's likely that the new versions will be significantly higher in … [Continue reading]