Welcome to the next part in my series "Scientific Advertising In The 21st Century". In chapter 8 of his classic book, Claude Hopkins deals with what might be described as the "long copy" versus "short copy" issue. His conclusion… "There is no … [Continue reading]
Copywriting And Emotional Triggers
As a copywriter or marketer, you'll be aware that much of the power of a sales letter comes from hitting the "emotional hot buttons" of the prospective customer. People buy primarily for emotional reasons, but may use logic to justify their … [Continue reading]
Copywriters And Marketers – Are You Guilty Of These “Internet Marketing Sins”?
If you've been involved in online marketing for any length of time, you've probably come across certain marketing practices that seem, shall we say, questionable. They don't quite seem or "feel" right to you. I'm talking about things like endless … [Continue reading]
Copywriting Notes – The Importance Of Being Connected
Just a short edition of "Copywriting Notes" this week. I mentioned in a previous post that I've spent a couple of days "Out of the office" with a client. Now, the original intention was to have something of a "mini-seminar". Reviewing an internet … [Continue reading]
The Woes Of Starbucks…And Lessons For Marketers
Apologies for not posting the last couple of days. I've been locked away at a "super secret" session with a client (he'll probably laugh if he reads this!). Anyway, following on from the last post, my fears have been confirmed and my local … [Continue reading]