Coming towards the end of the 2008 Olympics, couple of observations about success occur to me. Now, I will confess that I'm not a great sports fan and I haven't been watching the games much. I'm also somewhat dubious about the idea of using … [Continue reading]
Master Copywriter John Carlton On Closing The Sale
Fascinating discussion of the psychological dynamics involved in closing a sale in this video from master copywriter John Carlton. Copywriting has been defined as "Salesmanship In Print" (or, alternatively, "Multiplied Salesmanship"). To me, one of … [Continue reading]
If It Ain’t Broke…
...no need to fix it! I was reminded of this adage while doing a little background research on Robert Ludlum for yesterday's post. As mentioned, I bought the new Jason Bourne novel ("The Bourne Sanction") and while glancing through the list of … [Continue reading]
The Secret Copywriting “Code”…
If you've been studying copywriting and direct response marketing for any length of time, you've probably come across... 1. The technique of using stories in your copy; and 2. The idea that "secrets" are a powerful device to attract the attention … [Continue reading]
The Importance Of The Offer In Copywriting
Your offer is one of the most important elements of any promotion. Here's a video from copywriter John Carlton's "Copywriting Checklist" video series spelling out some of the critical points to keep in mind... … [Continue reading]