There are many copywriting and marketing lessons available from a study of movies and movie trailers. I've commented before about the the power of stories in copywriting and how movies can be good illustrations and examples of storylines and … [Continue reading]
Fantastic Example Of Concise Copywriting
A few weeks back Frank Kern was causing a bit of a storm with his marketing for his "Mass Control" program. One of the tips he shared was what he referred to as John Carlton's 3-step copywriting formula. To recap, it's... 1. Here's what I've … [Continue reading]
“Scientific Advertising In The 21st Century” – Part 10 “Things Too Costly”
Chapter 10 of copywriting classic "Scientific Advertising" is titled "Things Too Costly". By this, the great Claude Hopkins means… "Many things are possible in advertising which are too costly to attempt. That is another reason why every project and … [Continue reading]
When It’s OK To Brag…
...maybe! Let's face it, nobody likes a braggart. Which is why one of the guidelines for effective copywriting is to focus on your prospective customer rather than indulge in chest-thumping about how great you or your company are. However, there … [Continue reading]
“Scientific Advertising In The 21st Century” – Part 9 “Art In Advertising”
In this next part of this series "Scientific Advertising In The 21st Century", legendary copywriter Claude Hopkins turns his attention to the use of art in advertising. Not surprisingly, his key criterion is whether or not including a picture will … [Continue reading]