There's a local chain of bakery shops in Australia called "Bakers Delight" (I believe they've expanded overseas but trade under a different name...a Canadian correspondent recently informed me of her first experience of Vegemite at one of their … [Continue reading]
More About Serious Marketing And Copywriting In Tough Times…
I make no apology for frequently mentioning Lawrence Bernstein's "Info Marketing Blog". It really is an essential resource for copywriters and anyone serious about the business of marketing. Lawrence sent an email to his list over the weekend and I … [Continue reading]
Memo To Dell: The “Cool” Position…
...is taken! Been meaning to comment about this item for a while and was reminded yesterday when I popped into the city and saw the offending ads once again. Dell computer has been running some ads down here in Sydney promoting their computers as … [Continue reading]
Copywriting And Marketing In Tough Times…
Back to the 1970s or is it the 1930s? I've refrained from commenting too much about the chaos and mayhem sweeping the financial markets in recent months. Not because I haven't been aware of what's been going on and it's significance. After all, I … [Continue reading]
Some Unusual Copywriting Tips From The Great Ted Nicholas
Dropped in on Mal Emery's latest "Masters Of Cash Flow" event in Sydney yesterday, primarily to see my good mate Pete Godfrey who was speaking. Now, copywriting and marketing legend Ted Nicholas was also speaking at the event and Pete happens to be … [Continue reading]