One copywriting blog I love to read is Ben Settle's "Copywriting Grab Bag". Might have something to do with Ben and I sharing a love of movies and drawing out copywriting and marketing lessons from them. He has a great post up called "Pulp … [Continue reading]
“Scientific Advertising In The 21st Century” – Part 14 “Getting Distribution”
Chapter 14 of the Claude Hopkins copywriting classic "Scientific Advertising" is all about getting the product to the customer – "Getting Distribution". Now, for the classic direct response marketer or someone doing business on the internet, this … [Continue reading]
How The Once Mighty Are Fallen…
Received a solicitation from Amex yesterday for a Gold Card. Now, in my humble opinion, the classic "Quite frankly" Amex letter is one of the all time great pieces of direct response copywriting. Lost count of how many times I've written it out … [Continue reading]
Pssst! Want To Know A Copywriting Secret?
In yesterday's post "A Painful Marketing Lesson..." I touched on the topic of the knowledge that specialists have that outsiders do not. In that case, it was the computer technician knowing some simple tweaks and techniques that I did not. In other … [Continue reading]
A Painful Marketing Lesson…
...relearned. No blog post yesterday, largely because I lost internet access. OK, it was partly my fault. I tried updating some drivers and that somehow trashed my modem connection. Now, as a freelance copywriter and internet marketer, not being … [Continue reading]