You're probably familiar with the idea that in copywriting every word counts. But how about the difference a single letter can make? There's a fairly famous case... … [Continue reading]
Great News For Copywriters…
...and all Direct Response Marketers. Bond and Kevin Halbert, sons of copywriting great Gary Halbert, have announced three exciting new developments concerning the work of their late father... … [Continue reading]
How A Top Copywriter Views Research…
Not me, but superstar copywriter Clayton Makepeace. Research is one of those unglamorous but absolutely crucial stages in producing sales-pulling copy. The more effective your research, the better chance you have of coming up with a killer hook or … [Continue reading]
Your Feedback Is Welcomed…
One of the guiding principles of Direct Response Marketing and Copywriting is to listen to your audience and get feedback where possible. I've just added this blog to "Blog Catalog" and over in the left hand column (sidebar) you'll see a little … [Continue reading]
“Scientific Advertising In The 21st Century” – Part 15 “Test Campaigns”
If there is one idea that justifies the use of the title "Scientific Advertising" by copywriter Claude Hopkins it's this… "Almost any question can be answered, cheaply, quickly and finally, by a test campaign. And that's the way to answer them – not … [Continue reading]