Received a solicitation from Amex yesterday for a Gold Card. Now, in my humble opinion, the classic "Quite frankly" Amex letter is one of the all time great pieces of direct response copywriting. Lost count of how many times I've written it out … [Continue reading]
Pssst! Want To Know A Copywriting Secret?
In yesterday's post "A Painful Marketing Lesson..." I touched on the topic of the knowledge that specialists have that outsiders do not. In that case, it was the computer technician knowing some simple tweaks and techniques that I did not. In other … [Continue reading]
A Painful Marketing Lesson…
...relearned. No blog post yesterday, largely because I lost internet access. OK, it was partly my fault. I tried updating some drivers and that somehow trashed my modem connection. Now, as a freelance copywriter and internet marketer, not being … [Continue reading]
“Scientific Advertising In The 21st Century” – Part 13 “Use of Samples”
This next chapter, "Use Of Samples" in the copywriting classic "Scientific Advertising" by Claude Hopkins is one that I've always found particularly interesting. Hopkins was one of the pioneers in this area and the insights he gained are still … [Continue reading]
Copywriting Notes – Dan Kennedy On Money
Trawling through master marketer and copywriter Dan Kennedy's site recently, I came across a linked site "Dan Kennedy Politics". Looks like Dan set the site up to publish his thoughts about the recent US election. However, also included is a brief … [Continue reading]