...relearned. No blog post yesterday, largely because I lost internet access. OK, it was partly my fault. I tried updating some drivers and that somehow trashed my modem connection. Now, as a freelance copywriter and internet marketer, not being … [Continue reading]
“Scientific Advertising In The 21st Century” – Part 13 “Use of Samples”
This next chapter, "Use Of Samples" in the copywriting classic "Scientific Advertising" by Claude Hopkins is one that I've always found particularly interesting. Hopkins was one of the pioneers in this area and the insights he gained are still … [Continue reading]
Copywriting Notes – Dan Kennedy On Money
Trawling through master marketer and copywriter Dan Kennedy's site recently, I came across a linked site "Dan Kennedy Politics". Looks like Dan set the site up to publish his thoughts about the recent US election. However, also included is a brief … [Continue reading]
Should Copywriters Forget The USP…
...and focus instead on "The Irresistible Offer"? That's the advice of marketing maverick and genius Mark Joyner in his book "The Irresistible offer". According to Mark, the Irresistible Offer is... … [Continue reading]
A Copywriter’s Take On “Din Tai Fung”…
...one of the currently hot restaurants in Sydney. I was in the City yesterday to catch up with clients. After that I had some time on my hands and as it was early evening I decided to grab dinner at the "Din Tai Fung". This Taiwanese based … [Continue reading]