Couple of points about Chapter 16 of Claude Hopkins' "Scientific Advertising"… Firstly, when Hopkins talks about "Leaning On Dealers" he is not referring to the use of coercion or other standover tactics to get dealers to stock product! This isn't … [Continue reading]
Copywriting Great Gary Halbert On Mindset
While I was checking out the new series of "Boron Letters 2.0" last week, I noticed another article in the Gary Halbert Newsletter archives titled "Mindset". This looks like it might be a draft "from the archives" because Gary's son Bond has added … [Continue reading]
Copywriting Notes – Makepeace And Bencivenga Part 1
One of the aims of the "Copywriting Notes" series of posts is to look further into the mindset that's required to be a successful copywriter. You see, to be a successful copywriter yourself, you need to be able to think the way top copywriters … [Continue reading]
A Single Letter Can Make A Difference In Copywriting
You're probably familiar with the idea that in copywriting every word counts. But how about the difference a single letter can make? There's a fairly famous case... … [Continue reading]
Great News For Copywriters…
...and all Direct Response Marketers. Bond and Kevin Halbert, sons of copywriting great Gary Halbert, have announced three exciting new developments concerning the work of their late father... … [Continue reading]