...will soon be gone in its current form. You may have noticed in the right hand column of this blog a banner for "The Copywriter's Toolkit". It's perhaps better called the Conversion Toolkit, because what it does is give you the tools, resources, … [Continue reading]
Copywriting Notes – Makepeace And Bencivenga Part 2
Here's the second part of the interview between copywriting giants Clayton Makepeace and Gary Bencivenga. It continues with more about Gary's early days as a writer and his early mentors - people like copywriting legend John Caples and the great … [Continue reading]
Great Email Copywriting Resources…
...PLUS my thoughts on the new Bond movie "Quantum Of Solace". (There is a connection...as you'll see!) Ben Settle has a great post over at his blog titled "The 9 Horsemen Of The Email Copywriting Apocalypse". Contrary to what the title might … [Continue reading]
Simple Productivity Tip For Copywriters
If you're a copywriter, you probably end up reading a hell of a lot. Not just copywriting books and other professional education but, of course, products that you're writing copy for. I've mentioned before the excellent program "Rapid Reader" that … [Continue reading]
Copywriting Diagnostics…
...or "Help! The copy isn't performing! What do I do now?" Got an email from Michel Fortin (well, his autoresponder, really!) yesterday about a post on his blog titled... "Are Bottlenecks Clogging Your Sales?" I was a little surprised because... … [Continue reading]