OK, here's part 3 of the fascinating interview between modern day copy writing superstars Clayton Makepeace and Gary Bencivenga. Watch out for the comments about the copywriting process Gary followed when working with Dan Rosenthal as well as some … [Continue reading]
A Useful Marketing Tip To Get More Business…
...from maven and probably the world's best copywriting coach David Garfinkel. David hasn't been posting a lot lately so it's great to read his latest post... "The Street Smart Wisdom Of Denny's" ...with a simple, but effective, way to get more … [Continue reading]
Better, Faster Copywriting…
...the Scott Haines way. Over at "The Gary Halbert Letter" there is a new post titled... "How To Write Better Copy Faster!". It's from copywriter Scott Haines and he lists 12 tested strategies that he has found work very well in helping to turn … [Continue reading]
A Tip For Copywriters To Boost…
...both your bank balance and something MUCH more important. Lawrence Bernstein over at his "Info Marketing Blog" has a suggestion that may strike you as being crazy... ...but that I can vouch from personal experience will work for you. It's quite … [Continue reading]
“Scientific Advertising In The 21st Century” – Part 17 “Individuality”
Chapter 17 of the copywriting classic "Scientific Advertising" by Claude Hopkins deals with the topic of individuality. Why is this important? Here's what Hopkins had to say… … [Continue reading]