Had to smile when in my email inbox this morning was a notification of a post on Clayton Makepeace's blog with the subject line... "Are you making these major copy mistakes, Kevin?" Couple of things to note... … [Continue reading]
Looking Ahead – Marketing Calendar January 2009
Earlier this year I used to post fairly frequent reminders about upcoming events that could form the basis of a promotion or marketing campaign. I stopped those posts largely because I thought they were becomng a little redundant. However, I've … [Continue reading]
If You Need A Good Headline…
...then Lawrence Bernstein has... "9 Headline Templates That Have A Prayer" ...for you over at the "Info Marketing Blog". Using templates and "swipes" is a somewhat controversial topic in copywriting... … [Continue reading]
Copywriting Notes – Makepeace And Bencivenga Part 3
OK, here's part 3 of the fascinating interview between modern day copy writing superstars Clayton Makepeace and Gary Bencivenga. Watch out for the comments about the copywriting process Gary followed when working with Dan Rosenthal as well as some … [Continue reading]
A Useful Marketing Tip To Get More Business…
...from maven and probably the world's best copywriting coach David Garfinkel. David hasn't been posting a lot lately so it's great to read his latest post... "The Street Smart Wisdom Of Denny's" ...with a simple, but effective, way to get more … [Continue reading]