I've been re-reading a number of old newsletters from marketing maestro Jay Abraham. One of the points Jay makes is to allow your clients to purchase in the amounts and terms that suit them. So it's always worth testing an option for the customer … [Continue reading]
Marketing And Using Curiosity To Engage Your Reader…
Curiosity is an extremely powerful force. As human beings we have this "need to know". In particular, we "need to know what happens...next". What we in the copywriting and marketing fraternity sometimes refer to as... … [Continue reading]
Marketing Lessons From…Mixed Martial Arts??
One of my favourite fellow bloggers in the copywriting and marketing world is Ben Settle. We seem to share the same love of movies and I like his somewhat quirky style. But I wondered if he had gone too far with this post... … [Continue reading]
Another Benefit Of Having A Marketing Calendar
Just received the February edition of Pete Godfrey's "Emotional Ad Writing & Marketing Letter". In the "Marketing Savvy Department" Pete makes this observation... "To build a solid relationship with your customers you need to stay in contact on … [Continue reading]
“Scientific Advertising In The 21st Century” – Part 21 “Good Business”
With chapter 21, titled "Good Business", we've come to the end of "Scientific Advertising" by copywriting and marketing pioneer Claude Hopkins. As you might expect, this chapter is something of a recap and restatement of Hopkins' prime idea. That … [Continue reading]