...in this marketing case study. Just back from a trip to the UK and came across a case that provides a useful example of the limitations of conventional "Image Advertising" and brand building... ...even when you have a great product. On my trips … [Continue reading]
How To Make Virtually Any Product Or Service Feel Unique
I've often mentioned the work of legendary copywriter and marketer Claude Hopkins. He was one of the pioneers of direct response marketing and many of the techniques that we today regard as fundamental. Reading through a newsletter today, I was … [Continue reading]
Looking Ahead – Marketing Calendar April 2009
Time for our monthly look ahead at coming events that can provide focus for a marketing campaign or promotion. The big event, of course is Easter. This year Good Friday falls on April 10 and Easter Sunday on April 13. In Australia, ANZAC Day is on … [Continue reading]
Are You Making The Most Of This Marketing Tactic?
There's a very effective marketing tactic that's called different names but it boils down to offering customers additional items to complement their primary purchase. McDonald's is known for the "Do you want fries with that" tactic. Amazon has the … [Continue reading]
Marketing Lesson From A Very “Strange But True” Story…
It would be hard to make this up. Over in the USA... "US authorities say a Florida woman phoned 911 three times after McDonald's employees told her they were out of Chicken McNuggets." ("Woman Calls 911 After McDonald's Runs Out Of Nuggets") Now, … [Continue reading]