..of persuasion. Fascinating article in the UK "Daily Telegraph" titled... "Do You Have A Scam-Proof Personality?" ...that reports on some research into common financial scams and the characteristics of people most likely to be a victim of a scam. … [Continue reading]
Marketing Today – Twitter Part 1
Unless you've been completely cut off from the world lately, you'll be aware of Twitter. There's been something of a buzz about it in internet marketing circles for about a year or so. In the last few months it seems to have gone mainstream with … [Continue reading]
Looking Ahead – Marketing Calendar June 2009
Gee, where's the year going to? Already in May and now looking ahead to events and holidays in June that can be used as the focal point for a marketing campaign or event. There's something of a lack of official holidays in June, so the fallback is … [Continue reading]
So Who Appointed You The Marketing Or _ (Fill In The Blanks) Guru?
If you're the kind of person who has a Donald Trump size ego and absolutely no scintilla (yeah, I know I shouldn't use fancy words when "a tiny trace or amount" would do!) of self-doubt, then you can skip this post. If you're like most of the rest … [Continue reading]
Marketing Observations From The Australian Fitness Expo
Yesterday I spent the afternoon looking around the Australian Fitness Expo down at the Sydney Convention & Exhibition Centre in Darling Afternoon. A friend, Murray Priestley, had a stand to promote a rather amazing exercise machine, the ROM … [Continue reading]