Been doing some work lately on copywriting for video and scripting videos for clients. That's given me plenty of excuses (not that I need them!) to take a look at movie trailers... ...to get ideas and inspiration. Movie trailers are a very … [Continue reading]
Copywriting Notes – The Dark Secret Behind Monster Success
Been a while since I posted a "Copywriting Note". But I recently came across something that will give you a profound insight into what you need to do to achieve big success in copywriting, marketing... ...or just about anything, in fact. It's from … [Continue reading]
Some Great, Free, Copywriting And Marketing Resources…
...from ace Aussie copywriter Pete Godfrey. I'll make this brief. Pete Godfrey held a series of very high level copywriting seminars - what he called his "Master Class Program" - over the course of 2007 and 2008. I went to all 3 of them and they … [Continue reading]
A Classic Story With A Valuable Lesson For Marketers…
...and direct response copywriters, of course. This is a true story... A young boy had moved with his parents to a new country in search of a better life. He was bright and sociable and fitted in well at school. One thing he loved to do was visit … [Continue reading]
A Really Clueless Bank Ad
Every now and again, I come across a piece of advertising copy... ...usually a headline or tagline of some sort... ...that is absolutely breathtaking in its utter inanity and stupidity. Bear in mind, that as a direct response copywriter I read a … [Continue reading]