The new movie "Public Enemies" is out shortly... ...so as a big Michael Mann fan ("Heat" is one of my all-time favourite movies) that's reason enough for me to take a look at the trailer... ...to see what marketing lessons we can glean. Remember, … [Continue reading]
Marketing And Movie Trailers – The Proposal
OK, time for another look at a movie trailer. I was going to feature "Public Enemies"... ...but I didn't want you to think that I only ever watch action and Sci-Fi movies! So, I've selected the rom-com "The Proposal". It's had a strong box office … [Continue reading]
The Passing Of Michael Jackson – One Marketer’s Observations
I pondered whether or not to post some comments about the death (and life) of Michael Jackson. Dwelling on the misfortunes of celebrities seems a little ghoulish to me. However, in this case, we're dealing with legitimate news that is all over the … [Continue reading]
Marketing Today – Twitter Part 4
OK, first up, apologies for the lack of posting this week. I've been "on site" with a client and don't quite have the road warrior thing down pat just yet (plus I was very busy!). However, got a lot to catch up on including some more movie trailer … [Continue reading]
‘Terminator Salvation’ – Thoughts On The Trailer
Went to see the "Terminator Salvation" movie the other day... ...so I'll take the opportunity to make a few comments about the movie and also continue the series of taking a look at the trailer to see if we can get some tips for marketing … [Continue reading]