...well worth your attention. Before that... "Happy 4th of July Weekend!" ...to all in the U.S.A. Back to the two new marketing books. The first is... … [Continue reading]
Another Great Marketing Video…
...from Billy Mays. After yesterday's post, I couldn't resist putting up one of Billy's "Mighty Putty" infomercials. Love the part with the truck! Who wouldn't want some of this stuff! My only slight quibble with this is that the offer is a little … [Continue reading]
Marketing – Australia’s Most Trusted Brands
The July 2009 issue of Reader's Digest Australia contains their annual "Most Trusted Brands" survey. For the sixth year in a row, Cadbury comes out on top. Panadol and Band-Aid are #2 and #3. The rest of the top 10 are... … [Continue reading]
Farewell To A Great Modern Pitch Man – Billy Mays
Sad...shocked really...to hear the news of the death of Billy Mays on June 28. I confess that living in Australia and not watching a great deal of TV, I was not familiar with Billy and his ads until recently. When I started to look more closely at … [Continue reading]
Marketing Anniversary – Sony Walkman 30 Years
Meant to post about this yesterday, but got sidetracked. Anyway... ...30 years ago yesterday on 1 July 1979... ...the very first Sony Walkman went on sale in Japan. This really was a breakthrough product in how people could choose to listen to … [Continue reading]