Sales Focused Copywriting For Direct Response Marketers Who Want More Clients...More Sales...More Cash In The Bank!
Leafing through a copy of "Men's Health" magazine, came across an ad for the movie "Surrogates". The ad featured a very stylish Bruce Willis looking for all the world as if he was going to stand in as "Frank" in the next "Transporter" … [Continue reading]
Events coming up in October 2009 that can be used as the basis for a direct response marketing promotion. In Australia... October 5 - Labour Day (NSW and ACT), "May Day" in SA There's also the start of School Term 4 and... … [Continue reading]
A little later than usual (apologies, been very busy writing copy all week)... ...here's our look ahead to the month of September 2009 and events that an astute direct response marketer can make use of for a promotion . First up, while I remember, … [Continue reading]
The old-style newspaper business is struggling in many countries around the world. Falling circulations, shrinking ad revenues because of difficult economic conditions and an ineffective response to the disruptive change of the internet mean that … [Continue reading]
It's a pretty fundamental principle of marketing today that you need to be congruent in all your communications. That means, basically, that not only do you "Talk the talk"... ...but you've got to "Walk the walk". So, if you present yourself as a … [Continue reading]