Sales Focused Copywriting For Direct Response Marketers Who Want More Clients...More Sales...More Cash In The Bank!
You can never have too many swipe files, templates or "idea generators" in my humble opinion. So, my interest was piqued when an email from my good friends Rashid Kotwal and Barbara Sauter arrived in my inbox to let me know that for a limited time … [Continue reading]
...from copywriting and marketing maven Michel Fortin. Check out this post... "12 Awesome Resources For Design And Copy". My personal favorites... ...the Wordpress tips and the "Submit Button" enhancements. Hours of fun and distraction here! I … [Continue reading]
...and marketers especially. Seems to be a thought on a few people's mind lately. We've had Lawrence Bernstein telling us to "Beware Of Shiny Objects"... ...and my good mate copywriter Pete Godfrey is forever reminding his readers about this … [Continue reading]
Some useful copywriting points to note in a video that's been causing something of a stir with comments like "Has Alabama's Dale Peterson created the best political ad ever?" Here's the video... Here are a couple of the points that struck me... … [Continue reading]
To be an effective copywriter or marketer, it's essential to have a good understanding of human nature. We human beings can be strange creatures with many quirks and foibles. I'm posting this video, even though it's not strictly about copywriting … [Continue reading]