Seems like aeons ago, I wrote a couple of posts "Copywriting Books That Shaped The Business - Take 1" and "Copywriting Books That Shaped The Business - Take 2" where top copywriters shared their thoughts about which are the most influential books on … [Continue reading]
Is This The Best Headline Template Ever?
Seem to be coming across this particular type of headline... "Is this the best (fill-in-the-blanks) ever?" ...quite frequently of late. For example, in the UK "Daily Telegraph" today... "Is this the most powerful Brit in the global car … [Continue reading]
Ogilvy On Advertising…Australia As A Tourist Destination
Tourism Australia has just launched a new advertising campaign and the style reverts to a more traditional format after the somewhat arthouse style of the previous Baz Luhrmann created ads. Unsurprisingly, there's been a chorus of complaints from … [Continue reading]
Copywriting Blogs Roundup – 5 June 2010
Here are 3 posts on copywriting blogs that stood out for me this week... John Carlton has a new post "Congratulations, And Now Stop Being A Wuss" all about education and getting the right kind. Drayton Bird on top form in "The steep and slippery … [Continue reading]
So…You Can’t Write A Long Copy Salesletter…
...but you're going to create a killer video! Or... "A simple letter is beyond you...but a Hollywood blockbuster...no problem!" OK. Get the picture. Look, the above comments (hopefully) don't apply to you. But I'm going to go on a mini-rant … [Continue reading]