Tourism Australia has just launched a new advertising campaign and the style reverts to a more traditional format after the somewhat arthouse style of the previous Baz Luhrmann created ads. Unsurprisingly, there's been a chorus of complaints from … [Continue reading]
Copywriting Blogs Roundup – 5 June 2010
Here are 3 posts on copywriting blogs that stood out for me this week... John Carlton has a new post "Congratulations, And Now Stop Being A Wuss" all about education and getting the right kind. Drayton Bird on top form in "The steep and slippery … [Continue reading]
So…You Can’t Write A Long Copy Salesletter…
...but you're going to create a killer video! Or... "A simple letter is beyond you...but a Hollywood blockbuster...no problem!" OK. Get the picture. Look, the above comments (hopefully) don't apply to you. But I'm going to go on a mini-rant … [Continue reading]
Great FREE Lead Gen Kit For Direct Response Marketers
You can never have too many swipe files, templates or "idea generators" in my humble opinion. So, my interest was piqued when an email from my good friends Rashid Kotwal and Barbara Sauter arrived in my inbox to let me know that for a limited time … [Continue reading]
Wow!…12 Awesome Resources For Design And Copy…
...from copywriting and marketing maven Michel Fortin. Check out this post... "12 Awesome Resources For Design And Copy". My personal favorites... ...the Wordpress tips and the "Submit Button" enhancements. Hours of fun and distraction here! I … [Continue reading]