Next in the series of videos from marketing maven Drayton Bird. Great tips on 1) editing copy and 2) "charm" Enjoy! … [Continue reading]
Video – Copywriting And Marketing Tips From Drayton Bird #1
The great Drayton Bird has just released the first in a series of short videos containing some concise tips on copywriting and marketing. The first covers a fix for a VERY common copywriting mistake... Reminder of why the classic Gary Halbert … [Continue reading]
Who Is Copywriter Dean Rieck?
As a direct response copywriter and marketer, I like to read something every day about the business. Problem is that there's only a handful of blogs that publish regularly and also material that's worthwhile. One of them is "Pro Copy Tips" by Dean … [Continue reading]
Copywriting Blogs Roundup – 19 June 2010
This week's crop of copywriting and marketing blog posts worth your attention... From Drayton Bird, some fascinating research on the effect of offering discounts "Bribery works in mysterious ways". Ryan Healy, guest blogging over at Michel Fortin's … [Continue reading]
Contemporary Marketing Maven Steps Down
Don't often comment about the mainstream corporate world... ...but last week saw the surprise announcement that Sir Terry Leahy would step down as the chief executive of Tesco next March. I've made no secret of my admiration for Sir Terry and … [Continue reading]