Must be the summer lull up in the northern hemisphere... ...as it seems to have been a little slow on direct response copywriting and marketing blogs of late. And of those that are publishing, a number are resorting to the (quite legitimate) tactic … [Continue reading]
Marketing And Movie Trailers – Toy Story 3
Been a while since I posted a "Marketing And Movie Trailers". Is it me or has there been a lack of interesting movies so far this year? Anyway, saw "Toy Story 3" recently and LOVED it. Without further ado, here's the trailer... OK, so how does … [Continue reading]
Copywriting Blogs Roundup – 3 July 2010
Only 2 things I've noticed that I think really worthy of your attention this week. Drayton Bird has been posting a lot of excellent material including... "Is this the most underestimated, overlooked marketing weapon?" Totally agree with Drayton. … [Continue reading]
Australia’s Most Trusted Brands 2010
Reader's Digest Australia has just released it's annual survey of "Australia's Most Trusted Brands" (details here). "Band-Aid" launched in 1920, was voted "Australia's No. 1 Most Trusted Brand" (followed by Cadbury, Panadol, Sony and … [Continue reading]
Copywriting Blogs Roundup – 26 June 2010
Not too much to bring to your attention this week (maybe I've been too busy working to spend much time on the blogs!)... Lots of good material over at Drayton Bird's blog, much of which I've already posted. One other thing. At Clayton Makepeace's … [Continue reading]