In the first two parts of this series on how marketers can quickly and easily create Info Products to use in their business…
…we looked at how you can use Private Label Rights material…
“Info Products For Marketers Made Easy – Part 1”
…and also how to use articles…
“Info Products For Marketers Made Easy – Part 2”.
In this third and final part of the series, we take a look at a way to create Info Products that I love…
…and yet is not used as widely as you might expect.
Creating Info Products From Exclusive Interviews
When you think about it, the #1 thing that your prospects and customers want is…
Rock solid, proven and accurate information.
One of the best ways to offer that to them is by…
…having an expert share their personal experiences, tips and advice.
Of course, you could be that expert. Now interviewing yourself would come across as a little strange, so here are two ways to create an “interview” audio featuring yourself as the “expert”.
1. Firstly, simply get somebody else to interview you! This can be a colleague or friend. Just make sure that you have the interview planned and mapped out in advance so they can simply provide an introduction, ask questions and then wrap up the interview.
2. Alternatively, simply talk through your material as if giving a talk or presentation and record it. Plan what you want to say in advance. The simplest sort of “script” is to pick a subject with a clearly defined number of sections (e.g. “3 Ways To Get Leads For Your Business”). Then talk about the separate sections and conclude with a summary and wrap up. Most people find it MUCH easier to talk about a subject they know about rather than write an article.
Whichever approach you adopt to the interview, once it’s concluded you have a very valuable resource and content to use in your marketing.
The first thing to do is get the interview transcribed. Once you’ve done that you have numerous options to create Info Products to use in your marketing…
- Use the interview as is as a bonus or free lead generation giveaway
- Use the transcripts of the interview as bonus to the interview OR as the basis for a free report. With some simple editing and additions to round out the content, the transcript can stand on its own as an Info Product
- If you have a series of interviews, the transcripts can be combined to create a more substantial product
- Alternatively, you can slice up the interview and the transcript to create a “mini-series” that you can use in an autoresponder campaign or for articles
If you’re wondering why an expert would take time out of their busy schedules to help you create an information product to use in your marketing, consider this…
“Why wouldn’t an expert give you 20 minutes of their time if they were able to generate free exposure, push their brand and make money by simply talking to you?”
You see, the only reason why anyone would struggle to secure time with a market expert is because they aren’t making it clear as to how your subject benefits. If you simply approach an authority in your market, ask them for a few minutes of their time so you could interview them, the first thing they are going to ask themselves is “Who are you and why should I talk to you?”.
But if you make it clear from the get-go exactly how they are going to benefit, and better yet, you lay it all out for them so that they can easily see what they are going to gain from the exercise, then in most cases they will be more than happy to work with you.
There’s something else. Just because they are experts on the subject matter doesn’t mean they are KNOWN experts.
For example, there are experts who contribute to community sites like www.ehow.com and www.Expert-Exchange.com and while they have years of experience with a wide variety of topics, part of the reason why work so hard to submit quality content and answer popular questions in their niche market is because they a) need money and b) need exposure!
So clear your mind of the idea that experts are raking in cash and that it’s unlikely they’d be willing to talk to you because they simply don’t need the money or exposure.
In reality, there are experts in your niche market right now who will be more than willing to talk to you in exchange for the opportunity to get greater exposure and publicity.
And many of these experts won’t even expect to be paid. Simply offer them a copy of the interview (and even the transcripts) and let them have the rights to use it as they wish.
Of course, make sure it’s clear that you have the rights to use the material yourself without restriction.
So that’s another simple and quick way to produce quality content that you can turn into Info Products to use in your marketing.
That concludes the series “Info Products For Marketers Made Easy”. Hope you’ve found this useful and it’s given you some ideas to use in your business.