Sales Focused Copywriting For Direct Response Marketers Who Want More Clients...More Sales...More Cash In The Bank!
…is coming up real soon!
I must confess to being remiss in bringing this to your attention but I have been flat out recently (hence the lack of posts as well..sorry!)
Anyway, Pete’s third (and final) “Master Class” is fast approaching. It’s on Friday Oct 31, Saturday Nov 1 and Sunday Nov 2 at the Hilton in Brisbane.
…and marketers at Lawrence Bernstein’s “Info Marketing Blog”.
I’ve sung the praises of Lawrence’s blog before.
What he’s been doing lately is link in some classic direct response ads to the dramatic events unfolding in the financial and political arenas.
Here’s my somewhat belated review of Ben Settle’s “The Copywriting Grab Bag” (I’ve been busy over the last week, what can I say?).
More of a monster special report rather than a simple book, what you get for your money is…
Recently came across a couple of items about the contemporary British artist Damien Hirst. If you’re not familiar with Hirst, he is something of an “enfant terrible” of the modern art scene and is best known for works featuring dead animals in formaldehyde.
The first is from the current issue of “The Economist” (“The shark’s last move”). It’s an interesting look at the business side of the modern art world and how Damien Hirst has turned himself and his work into a fantastically profitable brand.
“Information” is the subject of Chapter 11 of the copywriting classic “Scientific Advertising” by Claude Hopkins.
In today’s language, what Hopkins is talking about is better understood as research.
Hopkins was firmly of the view that…
“An ad-writer, to have a chance at success, must gain full information on his subject…A painstaking advertising man will often read for weeks on some problem which comes up.”
And he very much practiced what he preached. Hopkins was renown for his work ethic.
Here are some of the areas Hopkins insisted needed to be covered…