…and focus instead on “The Irresistible Offer”?
That’s the advice of marketing maverick and genius Mark Joyner in his book “The Irresistible offer”.
According to Mark, the Irresistible Offer is…
A Copywriter’s Take On “Din Tai Fung”…
…one of the currently hot restaurants in Sydney.
I was in the City yesterday to catch up with clients. After that I had some time on my hands and as it was early evening I decided to grab dinner at the “Din Tai Fung”.
This Taiwanese based restaurant chain has become quite trendy in Sydney lately. It’s famed for…
A USP Mistake To Avoid…
…if you’re a copywriter or marketer.
I touched on this point briefly in my comments on Jack Trout’s book “Differentiate Or Die” and it involves the starting point for creating a Unique Selling Proposition (“USP”).
As with any marketing problem, the starting point should always be…
Attention Copywriters – Differentiate Or Die
…and that applies to marketers as well.
Jack Trout is a marketing expert whom I hold in great esteem. Together with Al Ries he wrote the classic marketing text “Positioning”.
Jack has recently published the second edition of his book “Differentiate Or Die”, with the arresting subtitle…
“Scientific Advertising In The 21st Century” – Part 12 “Strategy”
Welcome back to this series of articles discussing the copywriting classic “Scientific Advertising” by Claude Hopkins.
Chapter 12 deals with the topic of “Strategy”.
Hopkins clearly saw business and marketing as a highly competitive endeavour…
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