Sales Focused Copywriting For Direct Response Marketers Who Want More Clients...More Sales...More Cash In The Bank!
…relearned.
No blog post yesterday, largely because I lost internet access.
OK, it was partly my fault. I tried updating some drivers and that somehow trashed my modem connection.
Now, as a freelance copywriter and internet marketer, not being connected is a bad thing!
A call to my ISP help desk failed to fix the problem…
This next chapter, “Use Of Samples” in the copywriting classic “Scientific Advertising” by Claude Hopkins is one that I’ve always found particularly interesting.
Hopkins was one of the pioneers in this area and the insights he gained are still relevant today.
Unfortunately, all too many marketers either are unaware of these insights or choose to ignore them. I’ve commented several times on this blog about marketers violating one of Hopkins’ key guidelines, namely…
…and focus instead on “The Irresistible Offer”?
That’s the advice of marketing maverick and genius Mark Joyner in his book “The Irresistible offer”.
According to Mark, the Irresistible Offer is…
…one of the currently hot restaurants in Sydney.
I was in the City yesterday to catch up with clients. After that I had some time on my hands and as it was early evening I decided to grab dinner at the “Din Tai Fung”.
This Taiwanese based restaurant chain has become quite trendy in Sydney lately. It’s famed for…
…if you’re a copywriter or marketer.
I touched on this point briefly in my comments on Jack Trout’s book “Differentiate Or Die” and it involves the starting point for creating a Unique Selling Proposition (“USP”).
As with any marketing problem, the starting point should always be…