…who don’t use direct response marketing and copywriting.
In the UK “Daily Telegraph” is this article…
“Marketing Spend Falls At Sharpest Rate For Nine Years”.
A recent survey found that…
Looking Ahead – Marketing Calendar February 2009
Here’s this month’s look ahead at events in February that you could base a marketing promotion around.
(As an aside, it’s already the 11th of the month! How did that happen?!?)
The main event of general interest is Valentine’s Day on February 14.
In the USA, the month kicks off with the football “Super Bowl” on February 1.
February 2 is “Groundhog Day” which could provide an opportunity for some more off beat marketing promotions. (Love the movie! One of my favourites.)
There’s also Presidents’ Day on February 16.
Recapping events at the end of this month, Chinese New Year falls on January 26 this year (it’s the Year Of The Ox).
In Australia, there’s Australia Day (also on January 26) plus the new school year starts in most states at the end of the month (so there’s scope for “Back To School” type themes).
While I think about it, other good sources to keep updated on possible events are the sites of the greetings card companies such as Hallmark and Blue Mountain.
If I’ve overlooked something that you think is worthwhile, please post a comment. Your input is always welcomed and appreciated!
Making It Easy For Customers…
…to buy.
I’m currently in the UK spending the Christmas holidays with my brother and his family. From a marketer’s perspective, one of the things I enjoy about visiting the UK is to see how business differs from Australia and if there are any interesting new ideas.
Two things I’ve noticed…
Looking Ahead – Marketing Calendar January 2009
Earlier this year I used to post fairly frequent reminders about upcoming events that could form the basis of a promotion or marketing campaign.
I stopped those posts largely because I thought they were becomng a little redundant.
However, I’ve noticed in the rush of events over recent months that I’ve tended to overlook upcoming events and hence miss potential opportunities for myself and clients.
I’m guessing that many readers might find reminders useful as well, so every month I’ll post a brief note about events in the following month.
So, January 2009…
A Useful Marketing Tip To Get More Business…
…from maven and probably the world’s best copywriting coach David Garfinkel.
David hasn’t been posting a lot lately so it’s great to read his latest post…
“The Street Smart Wisdom Of Denny’s”
…with a simple, but effective, way to get more business even in tough times.