Just finished reading the newish book from Harry Dent…
…”The Great Depression Ahead”…
…and it’s a book well worth reading for any marketer or copywriter.
I can sense a couple of “objections” forming in the minds of some readers!
Firstly…
Are You Guilty Of These Email Copywriting Mistakes?
I find email marketing and copywriting a topic where there is often contradictory advice.
Some of that, I suggest, is because there are different ways to be “right”.
And what works is often dependent on the particular situation and the relationship between the source and the list.
For example…
Copywriters Take Note…
…of this example of “How Not To Swipe”.
“Swiping” is undoubtedly a very powerful and useful technique…
…when used correctly, that is.
All too often, however, unscrupulous marketers and copywriters simply copy an ad…
…without understanding why the ad or promotion worked.
Here’s an example from Lawrence Bernstein’s “Info Marketing Blog”…
Drayton Bird On Copywriting And Marketing Today…
I’ve been coming across the name and work of copywriter and direct response marketing maven Drayton Bird a lot lately.
That reminded me of an interview that Clayton Makepeace conducted with Drayton for the members of his copywriting membership program. It’s one of the best interviews on contemporary marketing that I’ve come across.
I had hoped the interview would be available on Clayton’s blog, but alas that is not the case.
However, I did come across this “Q&A” with Drayton that contains a number of valuable insights for copywriters and marketers.
Without further ado, over to you Drayton…
Marketing Bright Spots Amid The Gloom…
Couple of recent articles in the UK “Daily Telegraph” caught my eye and point to some potential bright spots amid the current economic gloom…
…and might give copywriters and marketers some ideas.
The first is…