One of my favourite fellow bloggers in the copywriting and marketing world is Ben Settle.
We seem to share the same love of movies and I like his somewhat quirky style.
But I wondered if he had gone too far with this post…
Another Benefit Of Having A Marketing Calendar
Just received the February edition of Pete Godfrey’s “Emotional Ad Writing & Marketing Letter”.
In the “Marketing Savvy Department” Pete makes this observation…
“To build a solid relationship with your customers you need to stay in contact on a regular basis.”
Now, of course, you need a reason to contact your clients, otherwise…
“Scientific Advertising In The 21st Century” – Part 21 “Good Business”
With chapter 21, titled “Good Business”, we’ve come to the end of “Scientific Advertising” by copywriting and marketing pioneer Claude Hopkins.
As you might expect, this chapter is something of a recap and restatement of Hopkins’ prime idea.
That is…
Looking Ahead – Marketing Calendar March 2009
Time for this month’s look ahead to noteworthy events in March that could provide focus for a marketing promotion or campaign.
March is a relatively thin month…
…but St Patrick’s Day (March 17) provides a potential opportunity.
Slightly more off beat, the Spring Equinox (in the Northern Hemisphere) or Autumn Equinox (Southern Hemisphere) is on March 20/21, depending on location.
In the UK it’s Mother’s Day on March 22.
Coming up in April is Easter which is a “biggie”, so worth planning ahead for that.
And this month, of course, we have Valentine’s Day this Saturday.
As always, if I missed something noteworthy, please feel free to post a comment.
Copywriting…And “The Great Depression Ahead”?
Just finished reading the newish book from Harry Dent…
…”The Great Depression Ahead”…
…and it’s a book well worth reading for any marketer or copywriter.
I can sense a couple of “objections” forming in the minds of some readers!
Firstly…