Sales Focused Copywriting For Direct Response Marketers Who Want More Clients...More Sales...More Cash In The Bank!
Unless you’ve been completely cut off from the world lately, you’ll be aware of Twitter.
There’s been something of a buzz about it in internet marketing circles for about a year or so. In the last few months it seems to have gone mainstream with everyone and their dog jumping on the bandwagon (I guess you know something has gone mainstream when celebrities like Oprah Winfrey start getting involved).
So, is this the answer to your marketing prayers? Or is it just another passing fad…
Gee, where’s the year going to? Already in May and now looking ahead to events and holidays in June that can be used as the focal point for a marketing campaign or event.
There’s something of a lack of official holidays in June, so the fallback is to use seasonal or other themes…
If you’re the kind of person who has a Donald Trump size ego and absolutely no scintilla (yeah, I know I shouldn’t use fancy words when “a tiny trace or amount” would do!) of self-doubt, then you can skip this post.
If you’re like most of the rest of us, however, then this might contain a useful marketing lesson.
Over at Clayton Makepeace’s blog, copywriter Daniel Levis posted an article the other day called…
Yesterday I spent the afternoon looking around the Australian Fitness Expo down at the Sydney Convention & Exhibition Centre in Darling Afternoon.
A friend, Murray Priestley, had a stand to promote a rather amazing exercise machine, the ROM Cross Trainer.
Shameless plug – you can get all the details at www.QuickGym.com.au.
In just 4 minutes you can get either an upper body or lower body workout that will give you the same benefits as a regular 30-45 minute session at the gym.
Naturally, I tried it out for myself and I can confirm that it delivers on the promise.
The technology has been around for almost 20 years in the USA where it’s been very successful.
Anyway, that aside, I took the opportunity to take a look around the exhibition and see what was on offer.
Couple of things struck me from a marketing perspective…
Came across this interesting post in the “Financial Times”…
“Five Myths About Business Failure In A Downturn”
…and there are some relevant points for business owners in Australia.
Plus, the proper use of direct response marketing would have prevented many problems arising in the first place.
The five myths are… [Read more…]