The July 2009 issue of Reader’s Digest Australia contains their annual “Most Trusted Brands” survey.
For the sixth year in a row, Cadbury comes out on top. Panadol and Band-Aid are #2 and #3.
The rest of the top 10 are…
Marketing Anniversary – Sony Walkman 30 Years
Meant to post about this yesterday, but got sidetracked. Anyway…
…30 years ago yesterday on 1 July 1979…
…the very first Sony Walkman went on sale in Japan.
This really was a breakthrough product in how people could choose to listen to music.
Sure there had been portable transistor radios before…
The Passing Of Michael Jackson – One Marketer’s Observations
I pondered whether or not to post some comments about the death (and life) of Michael Jackson. Dwelling on the misfortunes of celebrities seems a little ghoulish to me.
However, in this case, we’re dealing with legitimate news that is all over the media (for goodness sake, the story is even in the “Wall Street Journal” and the “Financial Times”!).
And, despite Michael Jackson’s unusual lifestyle and often questionable behaviour, there’s no doubt he was a giant in the world of pop music…
…plus he was a pioneer in the use of video in marketing pop music (more about the “Thriller” video later).
Marketing Today – Twitter Part 4
OK, first up, apologies for the lack of posting this week. I’ve been “on site” with a client and don’t quite have the road warrior thing down pat just yet (plus I was very busy!).
However, got a lot to catch up on including some more movie trailer reviews, news on some great new books on direct response marketing…
…plus some observations on recent online marketing campaign…
…and maybe some thoughts about Michael Jackson.
Today, I want to resume our look at Twitter and I’m going to point you towards an excellent piece…
“The Twitter Manifesto Remix…”
…by Randy Gage.
Marketing Lessons From The Demise Of General Motors
You’re most probably aware that on June 1, General Motors filed for Chapter 11 protection from creditors, triggering “the biggest industrial bankruptcy in history”.
(There’s a good briefing in “The Economist” – “The Bankruptcy Of General Motors”.)
Hard to believe now, but GM was once seen as a paragon of managerial and business excellence.
Alfred Sloan’s “My Years With General Motors” is rightly seen a classic business book.
The marketing lessons it contains were reviewed by Jack Trout in chapter 2 of his book “Big Brands, Big Trouble”…
…and many of GM’s problems were the result of forgetting what had made them successful in the first place.
It’s a fascinating story…