Over at Clayton Makepeace’s blog, there is a special guest post from marketing maven Rich Schefren.
It’s all about TV pitchman Billy Mays and the marketing lessons to be learned from his work.
In a nutshell…
“…Billy knew how to do something that very few marketers realize is even possible. He knew how to create and stir up demand for a product in less than two minutes.”
“That’s right, in less than 120 seconds he was bale to introduce you to a product, get you to want it badly enough, and then get you to pick up the phone and crack open your wallet to order it. And once again – all in the span of two minutes.”
Now, for marketers and copywriters, this is going to be an increasingly important skill.
Here’s something a little different from the usual marketing video clips that we’ve been looking at.
This is usually a quiet time of year for marketers in general and direct response marketing in particular. In the northern hemisphere it’s the middle of summer and the holidays…
…well worth your attention.