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Looking Ahead – Marketing Calendar April 2010

April 2010 Marketing CalendarThe big event this April is Easter…

…with Good Friday falling this year on April 2 and Easter Monday on April 5.

Quick aside, every year in Sydney we have the “Royal Easter Show” (this year April 1-14).  It’s a celebration of all things Australian with a particular emphasis on the countryside.  Great event and well worth a visit (the wood chopping contests always fascinate me).

Why not have your own “Easter Show” with a schedule that showcases different aspects of your business?

In Australia, later in the month we have ANZAC Day on April 25.

Other events to note…

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Looking Ahead – Marketing Calendar March 2010

OK, somewhat later than usual due to the hack attack I mentioned in the last post…

…our monthly look ahead at events that we can use as part of our marketing campaigns.

In Australia, March 1 is the  official first day of autumn.  Outside of that, there’s no specifically Australian events…

…although St Patrick’s Day (March 17) tends to be celebrated very enthusiastically!

Elsewhere…

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What Copywriters And Marketers Need To Know About New FTC Guidelines

Unless you’ve been completely cut off from the online world the last few months…

…you’re most likely aware that there has been a fair amount of discussion and not a little concern about new guidelines issued by the US Federal Trade Commission (“FTC”) relating to online marketers.

Specifically, as how they relate to bloggers, affiliates and the use of testimonials.

Marketing maven Jim Edwards has done the internet marketing community a great service by going straight to the source and interviewing Rich Cleland of the FTC about these new guidelines.

You can watch the webinar right here…

http://www.igottatellyou.com/blog/ftc-change-interview/

It’s completely free, nothing to buy and in the spirit of the FTC regs, I am NOT an affiliate (LOL!).

Seriously, all marketers and copywriters need to be on top of this and a big “Thank You” to Jim for organising this and making it freely available.

If you’re not in the US, don’t think this doesn’t apply to you.  Most countries have similar laws (in Australia it’s the ACCC and the Trades Practices Act) and the FTC is often seen by other authorities as setting the standard.

Looking Ahead – Marketing Calendar January 2010

Christmas is fast approaching, along with the end of the year of course.  Anyone else wondering what happened to 2009?  Or even the first decade of the 21st century?!? Zoiks!*!

Not too late to launch your own Christmas or New Year promotion. With “New Year’s Resolutions” and plans for 2010 on people’s minds right now, it’s a great time to promote health, personal development and pretty much anything linked to achievement and business.

Now, looking ahead to January…

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Marketing And The ‘Madness’ Of Luxury Goods

Good article in “The Economist” titled…

“Salesman Of The Irrational”

It’s all about a Swiss marketer called Jean-Claude Biver who has an impressive record of success in marketing  high end watches.

Couple of points to note…

1. What he’s really selling is exclusivity and cachet.  It’s not really about the watches.

2. Note a great example of differentiation with the Blancpain brand and making a virtue out of what was seen as a problem.

You may not be selling $100,000 watches but there are great lessons here for any marketer.  The key question…

“What are you really selling?”