Marketing – Page 78

Marketing And The ‘Madness’ Of Luxury Goods

Good article in “The Economist” titled…

It’s all about a Swiss marketer called Jean-Claude Biver who has an impressive record of success in marketing high end watches.

Couple of points to note…

1. What he’s really selling is exclusivity and cachet. It’s not really about the watches.

2. Note a great example of differentiation with the Blancpain brand and making a virtue out of what was seen as a problem.

You may not be selling $100,000 watches but there are great lessons here for any marketer. The key question…

“What are you really selling?”

Hardly needs to be said that the main events in December for marketers to focus on are Christmas and New Year!

Retail stores have been in full “Christmas Mode” for weeks already…

…so if you haven’t yet started to plan your own promotion, there’s no time to lose.

I’ve mentioned before that the start of the New Year is a great time to promote…

Well, November is fast approaching and that also means that the end of the year is drawing nigh.

Whatever happened to 2009?

Well the year is not over yet so you have plenty of time to take advantage of one of the peak times of the year for pretty much any business.

Now is the time to start thinking ahead to a Christmas promotion and then…

Events coming up in October 2009 that can be used as the basis for a direct response marketing promotion.

In Australia…

October 5 – Labour Day (NSW and ACT), “May Day” in SA

There’s also the start of School Term 4 and…

A little later than usual (apologies, been very busy writing copy all week)…

…here’s our look ahead to the month of September 2009 and events that an astute direct response marketer can make use of for a promotion .

First up, while I remember, on the 9th of September the numeric version of the date becomes…