Events coming up in October 2009 that can be used as the basis for a direct response marketing promotion.
In Australia…
October 5 – Labour Day (NSW and ACT), “May Day” in SA
There’s also the start of School Term 4 and…
Looking Ahead – Marketing Calendar September 2009
A little later than usual (apologies, been very busy writing copy all week)…
…here’s our look ahead to the month of September 2009 and events that an astute direct response marketer can make use of for a promotion .
First up, while I remember, on the 9th of September the numeric version of the date becomes…
Could Direct Response Marketing Save The Newspaper Business?
The old-style newspaper business is struggling in many countries around the world.
Falling circulations, shrinking ad revenues because of difficult economic conditions and an ineffective response to the disruptive change of the internet mean that traditional media groups are in danger of going out of business.
So no great surprise when media baron Rupert Murdoch announced recently…
Marketing Credibility Shredder Case #1 – The Fat Doctor
It’s a pretty fundamental principle of marketing today that you need to be congruent in all your communications.
That means, basically, that not only do you “Talk the talk”…
…but you’ve got to “Walk the walk”.
So, if you present yourself as a health and fitness expert…
Requiem For A Pitchman – Billy Mays Marketing Magic
Over at Clayton Makepeace’s blog, there is a special guest post from marketing maven Rich Schefren.
It’s all about TV pitchman Billy Mays and the marketing lessons to be learned from his work.
In a nutshell…
“…Billy knew how to do something that very few marketers realize is even possible. He knew how to create and stir up demand for a product in less than two minutes.”
“That’s right, in less than 120 seconds he was bale to introduce you to a product, get you to want it badly enough, and then get you to pick up the phone and crack open your wallet to order it. And once again – all in the span of two minutes.”
Now, for marketers and copywriters, this is going to be an increasingly important skill.