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Looking Ahead – Marketing Calendar July 2010

July is a pretty lean month in Australia, as far as major events go.

It’s the beginning of the new financial year and it’s mid winter.

Outside of Australia…

It’s “Canada Day” on July 1.

In the USA, its Independence Day on July 4, of course.

Other events…

July 3 – International Day Of Cooperatives

July 11 – World Population Day

July 14 – Bastille Day (France)

Looking through the Blue Mountain website (www.BlueMountain.com) seems to be very much a “food” theme this month. As well as it being “Hot Dog Month” we have…

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Great FREE Lead Gen Kit For Direct Response Marketers

You can never have too many swipe files, templates or “idea generators” in my humble opinion.

So, my interest was piqued when an email from my good friends Rashid Kotwal and Barbara Sauter arrived in my inbox to let me know that for a limited time they were giving away their “Speed Lead Kit” absolutely FREE.

As the name suggests, this is a set of letter templates and other resources designed to get leads for your business double quick.

Now, even with my vast collection of swipe files and templates, I found a few new ideas and angles that I’d either forgotten or hadn’t seen in this particular form.

I was particularly interested in a letter that one financial planner used to get 8 referrals from just 18 exisiting clients!!!

Now, I “leaned” on Rashid to let me bring this amazing offer to the attention of my readers and he’s agreed to do so.

However, this isn’t going to be available indefinitely.  The “Speed Lead Kit” normally sells for up to $197 and it’s well worth the investment.

So here’s what to do to get your FREE copy of the “Speed Lead Kit”…

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Should BP Be Planning Some Long Copy Ads?

And what would the great David Ogilvy recommend?

Been following the Deepwater Horizon disaster and watching as it develops.

Needless to say, oil major BP has something of a PR problem to deal with as well as the more serious issue of capping the Deepwater Horizon oil well.

To give BP credit, they have put up a site with updates on the steps they’re taking to get on top of the problem and clean up the mess (“BP – Gulf Of Mexico Response”).

There’s some good information on the site, but I can’t help feeling that BP are missing an opportunity to be a little more aggressive in getting out their side of the story.

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Looking Ahead – Marketing Calendar June 2010

Almost half way through 2010 and time to look ahead to June at events and occasions that could be used to build a marketing promotion around.

Here in Australia, it’s Winter (June 1 being the “official” start to the season).

The Queen’s Birthday long weekend falls on 12-14 June.

The Winter solstice occurs this year on June 21.

From a business point of view, it’s the end of the financial year on June 30, so opportunities for promotions with a tax angle.

In the northern hemisphere…

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