Sales Focused Copywriting For Direct Response Marketers Who Want More Clients...More Sales...More Cash In The Bank!
Internet marketer (and also outstanding copywriter, although that is less well known) Frank Kern is a somewhat controversial figure.
He attracts widespread praise…
…but also some pretty vicious criticism and brickbats.
Over the years I’ve spent a fair bit of money with Frank and one thing’s for sure…
…it’s always well worth studying what he does.
So, I was intrigued by a recent email from Frank letting me know about a video he’s posted and with this comment…
Gee, we’re almost in the final quarter of the year…it will soon be Christmas!
So, there’s no room for complacency in your marketing. Here’s my regular look ahead at upcoming events in October that could be used to organise a promotion.
In Australia, October tends to be something of a “lull” ahead of the year end frenzy of Christmas.
However, Halloween falls at the end of the month and offers an opportunity for promotions with an offbeat or “Spooky” theme.
It’s also the start of School Term 4 (the date depends on the State).
4 October – Labour Day (NSW)
31 October – Halloween
Remember to keep an eye out for local events such as…
Melbourne Arts Festival (October 8-23)
Kurrajong Scarecrow Festival (!) (October 23-24)
Elsewhere around the world…
Is it a smart marketing strategy to give away good content with no strings attached…not even asking for a simple email?
Ace copywriter and marketer Ray Edwards is running an experiment to find out.
Over at his blog he’s giving away a mind map of the process he uses to write effective sales copy…
…and it’s pretty good IMHO.
My guess is that this will be more useful for people who already understand at least the basics of writing good copy.
Complete beginners will probably be left scratching their heads somewhat.
Of course, what this does provide, which is highly valuable, is a glimpse into the thinking of a top copywriter.
As I’ve commented before, it’s what goes on BEFORE you put pen to paper (or tap in that first character in your word processing document) that makes the difference.
Here’s where to get Ray’s “Free One-Page Copywriting Guide”.
…in the UK, anyway.
Yes folks, on 1 September 1910, Heinz tomato soup went on sale in the UK for the first time at the very upmarket Fortnum & Mason.
(As an aside, interesting how many items that are today staples, started out as “luxury” goods…the power of the free enterprise system at work!)
“Heinz tomato soup: 100 years old”
(Not sure if that is really the best headline, even for a tinned soup!)
Have to say, tomato soup was never my favourite (although my father loved the stuff)…
…much preferred vegetable and “Scotch Broth” was a particular childhood delight.
The Heinz company was established long before 1910, of course. According to the company website, it was established in 1869, although according to my copy of “This Day In Business History” the modern company (The H.J. Heinz Co.) was incorporated on July 27, 1900.
It was the third food-processing and marketing firm that Henry John Heinz had organised. The first went bust and it was the second (set up with brother John and cousin Frederick) that became hugely successful.
One of the great business icons of our time and a noteworthy anniversary.
…plus some inspiring life lessons as well.
Now, I confess, I had never heard of Tyler Perry until I came across this article…
“Interview: Tyler Perry, movie mogul”
The guy has a multi-million dollar media empire but is little known outside America.
Now, couple of things of note here.
Firstly, the guy’s story is amazing and inspirational.
Secondly, when you read between the lines you can see how he has used direct response marketing principles to build his fantastically successful business.
Couple of examples…