…or more specifically, beware of “Jumping The Shark” in your marketing.
For those of you not familiar with the expression, “Jumping the shark” means…
Looking Ahead – Marketing Calendar September 2010
Here’s our regular look ahead at upcoming events you might be able to build a marketing promotion around.
In Australia, spring is here and quite a few things are happening this month…
1 September – The “official” first day of spring and also “National Wattle Day”
3 September – Australian National Flag Day
5 September – Fathers Day
17 September – Citizenship Day
23 September – Spring Equinox
25 September – AFL Grand Final
27 September – Queens Birthday (WA)
…plus there’s the Floriade (Austalia’s largest flower festival) from September 11 and the 160th Royal Melbourne Show (September 18-28).
Meanwhile, in the northern hemisphere…
Does My Logo Look Big In This?
Marketing Buzz – Apple iPhone 4 In Australia
Had to go into the City late Thursday afternoon. It was raining, cold and dreary.
So I was somewhat surprised to see a line of people outside a telco store that extended around the corner and halfway down the block.
Then I remembered…
Aldi’s Reclusive Billionaire Founder Dies
Theo Albrecht, co-founder of the Aldi discount supermarket chain passed away last Saturday…
“Aldi’s reclusive founder dies, age 88”.
I’ve mentioned before my admiration for the Aldi business model and their marketing, if not always for their products.
What I find particularly interesting about the Aldi story is…
1) How Theo and his brother Karl managed to be so successful at the discount end of the market in what is a fairly basic business (groceries)
2) How they innovated with what was a radically new business model at the time
3) How the brothers became amongst the richest people in the world, starting with pretty much nothing
To elaborate on that last point, Theo and Karl were ranked ninth and sixth respectively on the Forbes 2009 list, with fortunes of around US$25 billion each. They started in 1946 in the ruins of post war Germany with one small grocery store they took over from their mother.
Amazing and inspiring story.