And what would the great David Ogilvy recommend?
Been following the Deepwater Horizon disaster and watching as it develops.
Needless to say, oil major BP has something of a PR problem to deal with as well as the more serious issue of capping the Deepwater Horizon oil well.
To give BP credit, they have put up a site with updates on the steps they’re taking to get on top of the problem and clean up the mess (“BP – Gulf Of Mexico Response”).
There’s some good information on the site, but I can’t help feeling that BP are missing an opportunity to be a little more aggressive in getting out their side of the story.